10 Tips to Boost your Ecommerce sales with Instagram
As you all know, Instagram has 800 million monthly users and 500 million daily active users and therefore it is known as a social media giant. Because of its huge audience-base, Instagram is a perfect platform to use for eCommerce sales.
More than 65% of Instagram followers interact with brands, which is far more than any other social media platform. According to analytical tools and media experts, Instagram is the best media investment. And nowadays, an Ecommerce development company itself gives priority to social business and in this, Instagram is the best option.
Here are some of the strategies to increase your eCommerce sales with the help of Instagram:
1. Create a Business Account
After creating the profile, upgrade it to a business profile. Most of the people are using an Instagram profile to sell their products. But for this stuff, it is better to use a business profile on Instagram because a business profile allows adding more details about a product.
2. Create Content According to Target Market
Before marketing your product on Instagram, analyze your market audience you want to target. To build a successful and engaging post, make sure you use a high-quality content every time. You should create images that explain your product in a short way. There are some tools like Pablo and Canva which are very good to create such images.
Image size should be ‘1080 x 1080’ and caption should be less than 2200 characters. You can also schedule your multiple posts on Instagram. You can create a number of posts in bulk and can schedule them. Because of scheduling, you don’t have to sit each time you want to post a content.
3. Create Posts That Are Shoppable
You can add only one link to your profile on Instagram and this is its limitation. Even you can’t add a link to your posts. This doesn’t mean that user can only view your posts and can’t buy. There are some tools like Scoutsee which can help you in adding a link in your bio. In the post, you can add a text “Click in the bio for more”. It will help you in taking the user to your store.
In the bio section, when people click on this link, they will be redirected to a page where there will be a list of products on the right side of the photo. Whatever product the user clicks on, they are redirected to that particular product page.
4. Increase Engagement With Followers
Only posting engaging content doesn’t work. To know more about the product, your followers may try to engage with you. So whenever a user puts a comment on your post or shows interest in the post by comments, respond to them immediately. You can also increase the engagement with the help of videos.
5. Website Improvement with Instagram Pro Widget for Magento 2
Instagram widget is a free Magento 2 extension that allows you to display Instagram images of your products in the store with relevant hashtags. Configure the extension on your eCommerce website with the help of a Magento development company. A software can help you in simply integrating Instagram with your eCommerce site.
An Instagram Pro Widget helps you in displaying any photos from Instagram without a prior authorization.
6. Professional Models and Settings
Nearly all fashion brands are using this strategy and are getting great benefits. Your Instagram content should relate to a wide variety of audience. You can ask your followers to give a review of your brands. A person wearing your brand’s outfit with a description can help impressively.
Some brands are using fashion bloggers’ photos in the brand’s outfits, and getting leveraged from the bloggers’ network too. People easily trust influencers in comparison to you.
You can ask those influencers to share sponsored posts which will help in getting the engagement from their followers as well. The amount of engagement mainly depends on the number of followers the influencer has.
7. Conversion Rate Optimization
Conversion Rate Optimization (CRO) can also help your brand in increasing sales. It helps in gathering qualitative and quantitative data from which you can analyze that why people are purchasing or not purchasing from your website.
8. Do not Hard Sell
There is a fine line between selling and hard selling. Be simple in the kind of images you choose. They should only show something that your product has.
9. Use More Hashtags
If you use two hashtags on Facebook, Twitter or other such platforms, the engagement of the post will be reduced. When you are building up an eCommerce store, you should choose a hashtag that is only for you. Your store’s hashtag is searchable. The hashtag you create should be used on every image you post.
There are many apps like Iconosquare that help you know the latest hashtags. The app can also help you identify the kind of target audience using those hashtags.
10. Run a Contest
Contests are important for businesses. If you are getting good engagement and have a good number of followers than running a contest can be a good choice.
According to the statistics, more than 70 percent Instagram users have participated in a contest on the platform.
Giveaway
You can use your best selling product for this. A particular gift card for your online store which is desirable will also work. Also, you can run discounts on your products.
Conclusion
If you run an eCommerce business than the biggest thing you need is a huge amount of relevant traffic to your online store. As millions of users join Instagram every year, Instagram can be seriously considered as the best platform to make sales.
Obviously, Twitter and Facebook are also the platforms with millions of users, but they cannot give your brand everything you need.
As per Forrester Research, brands get 58 times more engagement from their Instagram followers than Facebook and double than Twitter.
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